The term "Media" refers to communication through numerous amounts of technology such as the telephone, the television, and the internet. "Mass" refers to a large quantity or a large size, such as large amounts of people, or a large amount of space. When someone talks about large body mass, they are referring to a fat person. Similarly, when someone talks about mass media, they are still talking about fat, indirectly. It is because there is so much media in the capacity of our world that we feed off of so often and get addicted to, that we are putting on globby pounds of media from all the juicy intake. So while media is the medium, most of us fit a large.
I just tuned into CP24 because the "Breaking News" headline caught my eye, as it usually would for anyone. There's media already, shouting at thousands of people across Toronto to watch the television; to be lured into listening, because perhaps one headline can effect anyone in the world. It read: "Electrical cables fell at Eglinton subway station during rush hour leading to the stopping of service from Bloor to Lawrence on the Yonge-University line." This was at around 5:00 pm, and is still not cleared up yet, delaying thousands. Sure there are shuttle buses being provided for the huge amount of commuters, but even the back-up plan is failing, for there are so many people. People become the media. People become the breaking news stories, the hovering helicopters, the power outages, the camera footage. This is what happens when technology fails. No matter what, the media is always there to cover for it. This defect in technology tonight just interfered with thousands of people's routines and patterns. They wont be able to heat their meals on time, they wont be able to tune into the 6:00 news, they wont be able to check and refresh their Facebook pages, but at least they have their cell phones to call the ones they live with to tell them they will be delayed, and to text their friends angrily saying how lucky they are that they don't work or go to school downtown. And even these people who are not involved in the delay, are still affected by it.
Media adds, and media subtracts. And I am thankful that I was not part of this chaos, but instead, watching the chaos in the comfort of my home, from the buzzing of my television, and in between, watching commercials about Febreeze and going green.
Thursday, September 25, 2008
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